13 September 2012

Hardcoded memory by TROIKA

Hardcoded memory, 2012 by TROIKA_
"Memory is closely linked to forgetting. Before the digital era, forgetting was easy, for better or worse, not only is it biologically in-built to forget, the analog world around us cannot guarantee that recorded memories will last forever. Photographs fade, film footage can be lost and media out-dated, thus remembering was the exception and forgetting the default. Now in an age of endless digital image reproduction there is no longer a need to remember. We externalise our memories by handing them over to the digital realm enabled through digitization; inexpensive storage software, ease of retrieval and global access, blurring lines of ownership and making virtual forgetting close to impossible.

In the installation, Low-resolution portraits are projected onto the gallery wall, generated by a hardcoded mechanical structure, which in the nature of its construction limits the selection of available images.
'Hardcoded memory' is a reflection on the moment, and on time itself, standing as a metaphor for the human search for meaning and continuity, while celebrating forgetting in the digital age." See more;

It is formed by 858 custom cut Swarovski Crystal lenses, custom software, LEDs, brass, anodized aluminium, dyed fibreboard 2,60 m (H) x 2 m (W) x 0,4 m (D)

Comissioned by Swarovski for the exhibition 'Digital Crystal: Memory in the Digital Age' - 5 Sept, 2012 - 13 Jan, 2013 Design Museum London.

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