24 May 2012

Gradients: Inside the Internet Rainbow


Visual identity by Styron Lundberg

Gradients: Inside the Internet Rainbow is an exhibition created by La Gazette du Mauvais Gout and the Mastermind program, and curated by the fashion journalist Dora Moutot. The exhibition will start on 1st of June 2012 in Casablanca, Morocco. As Dora says, "it is going to be the first such exhibition in North Africa. Gradients: Inside the Internet Rainbow is a collection of digital artwork from young Internet based artists that explores the theme of gradients, which are very popular at the moment in the Net- art scene."
I personally love the line up for the show, some of the participant artists and works for have been recently mentioned and featured here, such as Travess Smalley, Jeremy Couillard and Chris Timms and it also includes other great artists which work I also follow such as Adam Cruces, Ricardo Juarez & Silvia Blanchi from Barriobajero, Will Rockel, Maude Kazperzak and Eilis Mcdonald. See more;

Gradients: Inside the Internet Rainbow
25 Boulevard Moulay Rachid Anfa. Casablanca, Morocco.
1 June 2012 - facebook event 

"We still live in a world where the Internet is a novelty. Even though for almost a decade now the Internet’s been completely integrated into our daily lives. Despite the prevalence of the Internet, Net-art is still considered a micro-movement and something of a «UFO» in the contemporary art world. Net-art is just beginning to be added to museum collections and to be exhibited in galleries around the world. “Gradients: Inside the Internet Rainbow» by the Mastermind program is the first such exhibition in North Africa.

The exhibition «Gradients: Inside the Internet Rainbow» is a collection of digital artwork from «young internet based artists” that explores the theme of gradients, which are very popular at the moment in the Net-art scene. Gradients are typically created using Photoshop- a vital tool for artists working in the digital format. The gradients are often used to create digital landscapes. Net-art (Videos, Gifs, Web design) and The New Aesthetic are somewhat blurry terms used to describe these art movements. However, inside these movements, different smaller Net-art “tribes” are emerging and as they become easier to see and define, hopefully will soon be better classified. If I had to hash tag this exhibition, I’d call it # Web Surrealist, # Web Psychedelic or # Internet Rainbow Art Rave. According to artist, Marisa Olson, in a few short years, we will live in a “post-Internet” era. A time when the Internet will no longer be such a novelty but become something far more mundane. When this day comes, the Internet will finally be accepted as the biggest museum in the world. And the art world will be forced to change because of how art and images are shared on social media. The rules of art will evolve. The world will accept the fact there no longer is such a thing as an original rendering of an artwork." - Dora Moutot.

Some works which will be part of the show;

One Minute Suite 2011 by Barriobajero




DNSTUFF by Will Rockel




heaven computer by Maude Kasperzak




Patience by Adam Cruces





ellismcdonald.com/righteous-harmony/ by Eilis Mcdonald