16 September 2011

Californian Ideology by electroboutique

I didn't remember this work by electroboutique. I really like the colourful pattern created by the chaotic mix of logos. This work (2008), was inspired by the well known essay Californian Ideology by Richard Barbrook and Andy Cameron. "In a convincing way they explain how modern creative info-capitalism coming out of Silicon Valley was built by former Californian hippies. 
Slow hypnotic animations are put together out of transnational companies logos. Thus, the piece symbolizes the unity of capital and psychedelia, as well as that of consumerism and creativity. " See more;

Screenshots from the video, see it here.

See previous entries of electroboutique here.